Presented with the prospect of similarly massive market shifts in response to the COVID-19 pandemic, brands must reassess their marketing strategies and expenditures. Consumers’ price-conscious habits became a lasting trend, driving value grocery retailers to grow twice as fast as traditional supermarkets, for more than a decade, and ushering in the expansion of off-price apparel formats such as Nordstrom Rack. In the wake of the global financial crisis of 2008–2009, we saw a disruption in the retail landscape. Notes: 2 Nielsen Global Media, “Nielsen Total Audience Report,” 2012–2019. Following the SARS outbreak of 2002–2003, China saw a fivefold increase in its rate of e-commerce penetration.
Notes: 1 Euromonitor International, 2020. During the same period in the US, use of digital and streaming video rose from practically zero to 30%.Ģ 2 Nielsen Global Media, “Nielsen Total Audience Report,” 2012–2019. From 2009 to 2019, e-commerce penetration in retail rose by more than 10 percentage points in the US and the UK and by 7 points in France.ġ 1 Euromonitor International, 2020. The rise of high-speed internet in the early 2000s and of smartphones a decade later led to a boom in e-commerce and video streaming that has permanently altered the retail and media landscape. Technology, Media, and Telecommunications.
0 kommentar(er)
