He said, you know, I used to edit a podcast for a publication called the onion. And I also said, yeah, I want an excuse to buy a microphone.
But at the time I did it, I didn't really necessarily know what I was doing, but it was brand new. And as like two years into that, I said, wait, why are we doing anything other than Shopify? And at the same time, I said, you know what, I'm going to call myself the Shopify guy, which I dropped. And I was like, all right, you know, what's to lose.
And they noticed, and they said, you should join this thing called the Shopify experts program or like partner program. And we built a Shopify store as part of that work about a decade ago for a local bike shop. And for the last, last decade I've been running an agency such as the web does a small web boutique web design agency, a consultancy. So I have, I have worked in e-commerce for the majority of my adult life. So before we get into all of that though, can you do me a favor and for those who have not heard of you give a little background on yourself and your career journey, what you're doing now. Cause this is, this podcast is about you and what you're doing, and this is a big part of it. I was just going to say, I mad props for the guests that comes with their own sound effects. It was a really very, very warm audience you have. The man, the myth, the legend Kurt, welcome to inbound success. And this week, my guest is none other than Kurt Elster, who is the host of the unofficial Shopify podcast and the founder and the founder of Ethercycle. Welcome back to the inbound success podcast. How did he accomplish that? By fiercely guarding the integrity of his community and preventing spam, and staying true to himself throughout his podcast and marketing.Ĭheck out the full episode to hear Kurt’s insights.Īpply to join the Unofficial Shopify Podcast Insiders Facebook Group Within the ecommerce world, Kurt has a massive, highly loyal following that relies on him for honest advice about growing an ecommerce business. He is also the creator of the Unofficial Shopify Podcast Insiders Facebook group, which is now more than 4,000 members strong, and the founder of well known ecommerce agency Ethercycle. Kurt is the host of The Unofficial Shopify Podcast, widely considered to be “the” podcast for anyone using Shopify as their ecommerce platform. This week on The Inbound Success Podcast, Ethercycle founder Kurt Elster talks about building communities, growing a podcast, and why authenticity is the key to successful marketing.
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